The Manifest Spotlights Charca Software Solutions as UAE’s Best Recommended Design & Development Partner for 2022

Here at Chacra Software Solutions, we believe that trust is the most crucial fundamental for sustainable and successful relationships. Trust isn’t given instantaneously but is earned through hard work, commitment, and consistency. Throughout the years, our clients’ confidence in our team has allowed us to reach heights that we couldn’t imagine.

Today, we’re proudly celebrating another milestone that’s made possible by our clients’ gracious support. During the inaugural company awards ceremony of The Manifest, Chacra Software Solutions was named 

 recommended B2B provider! According to their report, our team is the United Arab Emirates’ most trusted design, web development, app development, and software development leader for 2022!

To honor this exciting milestone, we’re going to take a moment to celebrate and thank the amazing people who helped make this a reality — our stakeholders, clients, and teammates. When we started this journey back in 2018, we knew that’s always personal even in business. That’s why we consider their projects our own. We always strive to deliver the best results and solutions to help our clients scale their businesses.

This approach helped us earn the invaluable support of amazing clients like KUN Management Consultants, MEMCO, Amero Industrial, NUMOO, and more.

Moreover, The Manifest is an independent B2B resource that’s headquartered in Washington DC. The platform is designed to guide browsers through the IT, marketing, and business services spaces. For their first-ever company awards, the website takes a closer look at the top service providers that garnered the highest number of stellar reviews and testimonials from their respective clients. The best recommended companies are highlighted and celebrated for their contributions to their industries.

We have so much love and respect for our clients. Knowing that we’re celebrating this moment because of their trust makes it feel surreal. Chacra Software Solutions is incredibly grateful for the privilege of serving as your go-to B2B partner!

Curious to know why our clients recommend us? 

 and get a free confidential consultation from us.

 from the Manifest as UAE’s Best Recommended Design & Development Partner for 2022

The eventual financial return - or lack thereof - makes or breaks whether you’ve made a sound business investment.

For instance, you could bring in $1,000,000 of revenue, which sounds fantastic at first. But if you spent $2,000,000 to get there, that amounts to a resounding failure.

With that said, there’s a delicate balancing act. Neglecting to spend where it counts will generate losses because you’re handcuffing yourself. 

Take automated testing as an example: this expenditure is a must for any development project in today’s landscape. 

Of course, investing in automation requires careful research. Developers must ensure their testing software or platforms are reliable and of high quality. However, upon finding the right fit, the value is undeniable and entirely positive.

This blog will take a look at five clear advantages that make automated testing worth your investment.

The notion of working smarter and not harder comes down to spending your time wisely. Yes, it has the fringe benefit of doing less work, so coders aren’t overburdened. But the idea is to maximize all minutes spent on work. Every stitch of effort should revolve around tasks that
bring value.

Automated testing ensures that coders can focus their energy on what’s most critical to their organization and clients, such as:



Without automating the testing process, it turns into a distraction from the above functions. Whereas automation streamlines tasks, so that coders spend their time on more meaningful, value-driven work. 

More specifically, your team’s time will be spent developing clean code driven by reliable,  automatically run tests.

It Encourages Productive Risk-Taking and Innovation

Being afraid of taking bold chances is understandable. You don’t want to waste time and resources on something bound to fail from the start. 

On the other hand, being too rigid means that there’s a ceiling for your success. You can only get so far by playing it safe and never making any changes. 

With automated tests, boldness and changes are encouraged, as they prevent the potential damage done without testing.

Moreover, automated tests provide faster feedback, letting coders know when things go wrong right away, whether a test is run locally or on a build server. Meaning, developers won’t destroy their previous work. Nor will they waste time trying to integrate something that was doomed
from the beginning. 

When developers have this peace of mind, they’ll be more decisive about attempted changes. As such, they know that innovation is rewarded and encouraged. At worst, if the test shows that a change won’t work, it will amount to a blip in the radar. 

For larger projects, automated tests are run in the 2 following categories:


With the more stable features, less-frequent regression testing allows for quicker feedback for high-risk changes. 

Developers have tons of work to do throughout a given day when only focused on coding. Throw manual testing into the mix, and it only acts as a deterrent that breaks concentration.

Automated tests don’t halt developers’ momentum, allowing them to remain in the zone, tuned into doing what they do best: creating excellent code. 

Also, the tests will be run as developers are working. The only thing that will break their flow will be if a test fails. 

Sure, everybody needs breaks from doing the same thing all the time. And coders can always use a break from the difficult work they do. All the same, continually going back and forth between coding and testing is disruptive. 

Code isn’t predictable, and the value of tests will always come down to the skill of the coders and peer-reviewers. 

Therefore, this section will clarify one caveat in this blog: automated testing isn’t an automatic savior. When applied correctly with skilled developers, it’s a massive win for any organization. But it’s not a magic bullet.

However, with high-level code and automated tests, outcomes become more predictable. Therefore, teams will always know where the application’s working code currently stands. 

Typically, people - and especially coders - are problem solvers. They assess a situation, decide on a solution, and move forward.

People tend to falter when faced with mundane, repetitive tasks. Everybody is vulnerable to factors like mental health, burnout, problems at home, and physical illness. Then there’s the matter of menial work being boring and unengaging. 

With the above factors in mind, it’s understandable how humans become unreliable with menial work. 

Manual testing is about as repetitive and mundane as it gets. 

So, performing standard testing processes - manually - leaves coders open to mistakes. That notion rings doubly true when acceptance tests aren’t properly assessed--which can happen.

It’s then possible to falsely assume that everything is ship-shape before receiving an angry client email about how they couldn’t retrieve their user profile. Only when you perform the acceptance tests again - and see them fail - would any issues be noticed.

In the above instance, you’ll probably notice there was a bug for days or even weeks. Needless to say, clients won’t be impressed, and your organization’s reputation will take a hit.

Automated testing provides much-needed reliability because these tools always maintain their focus, no matter how repetitive or mundane. As long as coders and their peer-reviewers are highly skilled, embarrassing mistakes that should’ve been flagged won’t fly under the
radar. 

Automated Testing is Worth It...If You Do it the Right Way

For all the reasons above, automated testing is a worthy investment. And in today’s day and age, where high-quality work is expected to be completed fast, there’s no other option.

However, it’s worth restating that investing in automated testing doesn’t guarantee success. It’s a significant piece of a much broader puzzle that involves skilled coders and choosing the correct software for your organization. 

Another worthwhile investment is consulting with a software development company like Chacra Software before investing in a software endeavor. We believe in educating our clients about methods that give them the most value, such as automated testing. Contact us at https://www.chacrasoftware.com/contact-us for a free consultation.

Approximately 48 percent of internet users say that website design is the most important factor to consider when judging a business’s credibility.

Do you need help launching a website for your business? Do you want to make sure it looks good, but don’t have a lot to spend on the design process? 

If you said “yes” to either of these questions, you’ve come to the right place. Listed below are 10 easy-to-follow steps that will help you create a website while on a tight budget.

It doesn’t matter if you want to create an eCommerce site to help with online sales or a blog that helps you provide more value to your customers. Whatever your reasons are for building a website for your business, you need to make sure your goals are clearly defined before you
get started.

When you take the time to brainstorm and write down your goals, it’s easier to establish what your website does and doesn’t need. This, in turn, helps you to create and stick to a realistic budget.

For example, let’s say your goals don’t include creating an online sales platform for your business. If this is the case, there’s no need to spend a lot of money on eCommerce features that your audience isn’t going to use.

If you’re going to build your website yourself, you’ll need to do some research to find the best design platform.

These days, there are lots of cost-effective website design platforms that allow you to create a good-looking, user-friendly website with just a few clicks. The downside to these is that they can be somewhat limited when it comes to templates and design options, but they are
relatively affordable for most business owners. 

When you’re looking for a website design platform, remember to look beyond the monthly or yearly price tag. Pay attention to what you get in exchange for each price, too. Otherwise, you may end up spending more money on upgrades and add-ons than you would if you’d
chosen the slightly higher-priced plan in the beginning.

There are plenty of free fonts and templates you can use to customize your website and create a design that lines up with your brand.

If you decide to use a website building platform, you’ll have access to a variety of templates that will help you personalize it and find a layout that looks good 

is easy for your customers to understand and navigate.

If you don’t mind spending a little bit of money, you can also buy themes online through sites like Etsy. This can be a good middle ground for those who have limited budgets but still value
customization. 

As for fonts, you can find lots of free options through the Google Fonts catalog. Through this catalog, you can narrow down your search based on a variety of criteria and find a font that is on brand and easy to read.

When creating a website with a tight budget, take care to eliminate features that aren’t needed. In general, the simpler your website is, the more affordable it will be. 

This is why setting and agreeing upon goals early on is important. When you figure out what you want out of a website, it’s easier to decide which features are needed and which ones can be avoided.

Keep in mind, you can always update your website and add more features in the future.

If you’re looking to just create a basic website so that you can start building your online presence, it might be worth it for you to forego some fancy elements for the time being. Then, when you have more money to work with later, you can go back and talk to a designer or
developer about adding in some of the features you sacrificed in the beginning.

On a similar note, if you want to save money 

still make sure your website is appealing to your audience, focus on clean design elements.

Whether you’re building a website yourself or working with a professional, a clean, minimalistic design can often help you to save money since you don’t have to invest in as many features, fonts, images, and other design elements. It will also make your website look more credible
and will make it easier to navigate.

What does clean design entail? The following are a few elements that most often fall under this umbrella:

When creating a budget for your business’s website, be sure to prioritize user experience.

The term “user experience” refers to the ways that a user interacts with and experiences a website. This includes their perception of how efficient and useful it is, as well as how easy it is to navigate.

Making the user experience a priority right from the start reduces the amount of money you’ll have to spend down the line on improvements and updates.

Prioritizing user experience can also help you to make more money (and see a return on your investment sooner) since people will be more inclined to continue coming back to your website and more interested in buying what you’re selling.

Could you pay someone to write all your website copy for you? Yes.

Is this the most cost-effective option?
Probably not.

It will require a greater time investment on your part but creating your own content will help you to save money upfront. If you handle content creation on your own, you’ll also have more money left over to spend on other things (such as improving the website’s user experience). 

When you create content yourself, you can also get your website up and running faster. You won’t have to wait for a copywriter to return and edit multiple drafts. Instead, you’ll be able to launch the website and start making money sooner.

Perhaps you don’t feel comfortable making updates and adjustments to the website by yourself. If you decide to work with a professional for this part of the job, perhaps you can make up for the expense by managing your content on your own.

Even if you can’t handle updating the actual site, you can likely handle the process of making updates to your landing pages, adding new items to your online store, and refreshing blog posts.

Doing these tasks on your own will help you stretch your budget a little further. It will help you to further familiarize yourself with your website, too, which will come in handy in the future.

It’s cheaper to maintain a website than it is to make major updates or changes because your website is outdated or has poor security.

When you’re finished creating your website (if not sooner), sit down and create a maintenance schedule. This schedule might include testing pages to ensure they load properly, updating the core website software and plugins, and checking and eliminating spam comments and accounts. 

Be sure to set reminders for each item on your maintenance schedule, too. That way, you won’t forget to keep up with them. 

Last, but not least, don’t be afraid to hire a professional to help you create your business’s website. At first, you might assume that a professional website developer or designer is out of your budget. However, you shouldn’t be so quick to write them off.

There are lots of website developers and designers who are looking to gain experience and build their portfolios. In exchange for a chance to refine their skills, they often charge lower rates than their competitors. 

Many developers and designers offer financing options, too. This makes it easier for you to get the website you’ve always wanted without having to fork over a ton of money all at once.

Keep in mind, too, that investing in professional website creation now can help you save money in the long run.

A professional is more likely to do a good job the first time around. This means you don’t have to spend more money later to fix your website after you’ve made a bunch of mistakes trying to handle it yourself. 

Professionals understand the importance of website maintenance, too. They’ll make sure your website always stays up-to-date and functional. 

Invest in Budget-Friendly Web Design Today

You don’t have to sacrifice your website’s design and functionality just because you have a tight budget. When you work with the right design team, you can get a good-looking, high-performing website in no time.

If you’re looking for assistance with web design in Dubai or eCommerce web design in Dubai, we’ve got you covered. Contact us today to get started.

9 Tips for Selecting the Right Offshore Web Development Company

Modern businesses are now reaching potential customers using professional business websites. This fact alone shows how important the current marketplace is. 

You must make the best first impression possible, and your website is a huge part of this. 

You need to ensure your website has all the best features, and this is only possible if you have the right team of professionals working on your site. If you are ready to choose a website development company, quality matters. Since quality is so important, you should remain open to all the available options, including those offshore. 

Keep reading for the most important factors to consider when selecting a web development company in Dubai. With this information, you can feel confident in the company you ultimately choose to handle your web development project. 

The first step is to scrutinize the design of the company's website. Do you want to have a website created that has the same feel and look as theirs does? Is the site's navigation clear and easy to understand? Do the pages load quickly? Are the calls to action clear and easily seen? Is the site showing up well in SERPs (search engine results pages)?

Another factor you need to consider is how the website performs. With more people using mobile phones for searches than ever before, you must have a mobile responsive site. Ensuring your site can be opened and accessed on all-size screens is a must in today's mobile-first world. 

If the web development company's website doesn't have these things, what makes you think they can create one for you that does? 

2. Check the Background and Read the Company's Reviews 

You can find more than a few companies offering web development Dubai. However, only the right firm will be able to address your specific business needs. 

Accreditation, ratings on reputable websites, and online reviews will help you determine if a company can deliver work on time and handle complex requirements. 

Keep in mind, though, that you need to read as many reviews as possible. See if they are mostly good or mostly bad. A few bad reviews here and there are expected, especially for a company that has been providing web development services for a while. 

Take some time to learn more about the individual web developers and web designers the company has, too. It's possible to collate a list of questions related to the company's background and their team to know if you have found the right company for the job. 

3. Identify the Company's Communication Levels 

Communication is a crucial element to consider when hiring an offshore web development company in Dubai. You can find a few ways to check employees' skills and their ability to communicate in English. One way to do this is by talking to them directly. This is one of the most effective ways to determine how well they speak English. 

While this is true, it's also important to consider how quickly the outsourced company and team reply to email and phone calls. It's important to find a development team with various communication channels, too, such as Skype. This will ensure you can video conference as needed during the project. 

Make sure the team you hire is available to communicate at any time using your preferred communication medium. If this isn't possible or isn't offered, it is best to search for services elsewhere. 

4. Look at the Company's Social Media Profiles 

Social media is an important part of a company's presence today. In fact, it plays a huge role in defining a company. 

Just being a good company is no longer enough. They need to display this on their social media platforms, as well. 

Take time to see if they have provided an in-depth description of the company on platforms like LinkedIn. Companies that post on social media regularly and share their work, and interact with people should be given more consideration than companies that don't do this. 

5. Ask About the Tools Used for Tracking Bugs and Source Control

It's important to ask about the offshore web development company's tools for controlling the source and the bugs. 

If the company tracks the changes made through the source code, it is usually beneficial during project maintenance. However, using a bug tracker tool allows the company to track, find, log, and fix bugs discovered during a web development project. 

The bug tracking tool and source code tool are essential to the overall success of any offshore web development project. 

6. Don’t Ask Technical Programming Questions

Some people will ask unrelated questions to developers if they meet via a video conference. It's best to ask questions about the developers' skills related to the project you need to complete. 

It is best to ask questions that will provide insight into the skills a programmer or developer has. You need to ensure the company you plan to hire has the expertise about the needed technology, rather than their general skill and abilities in the development field. 

7. Check the Pricing Models of the Offshore Development Company

The main reason to search for an offshore web development firm and to outsource the project is cost. Be sure to ask about the different pricing models the company you are thinking about hiring has. 

Once you know their pricing models, you can determine if the company's services will work with your budget. 

It's also smart to ask them if they will track metrics to give you a clear picture of the ROI. 

When you first start working with a new company, starting with a smaller project or assignment is a good idea. While you need to pay for their work, it will help you determine if the company can handle larger project requirements. 

If the smaller project is not completed on time or to your satisfaction, it is probably a good idea to move on and find a different offshore service provider for your web development project. 

While this may seem like an obvious step when you hire a professional service provider, it is something that far too many people skip or ignore when hiring an offshore web development company. 

It's important to find out if the company has completed similar projects in the past for a company in a related industry or domain. 

Ask the company representatives to talk to past clients to fully understand if they can deliver your project on time and within your budget constraints. 

If the offshore web development company is unable or unwilling to give you this information, it is best to move on and find services elsewhere for your web development project. 

Mistakes to Avoid When Hiring an Offshore Web Development Company in Dubai

Even if you use all the tips above when hiring an offshore web development company in Dubai, mistakes may still occur. Knowing what these mistakes are can help you avoid them. 

The tips above may seem like a lot. While this is true, you must take time to vet the offshore web development company you want to hire. Failure to do this may result in you working with a low-quality company that cannot create the vision you have for your business or brand. 

You need to have a vision and goal regarding what you want to achieve. Put the goals on paper and visualize the plan of how you will get there. Once you know your goals, you can share them with the company you hire to ensure your vision is brought to life. 

Some offshore web developers don't fully understand the instructions you provide. It's essential that you lay out what you want to be done and how you want it done. This is the only way you will get what you want.


To have your project delivered on time, you need to let the company you hire know your timeline. Ask them how long the project will take and make sure they stick to the timeline, including any milestones or penalties for not meeting milestones. 

Follow These Ten Essential Steps for Mobile App Development On a Budget

Thinking about developing your own app? If yes, then awesome! You’re about to start a life-changing journey!

What’s more? We want to give you a head start by breaking down the 10 steps for mobile app development on a budget:

There’s no app if there’s no idea. Simple as that.

Now, Statista cites around 4 million total apps

existing on Google Play and the Apple App Store. There are plusses and minuses to that statistic, but it’s mostly good for the ideation process.

Specifically, you don’t need to reinvent the wheel, just improve upon it or offer something slightly different. The framework for success is out there for you to leverage and use to your
advantage.

Don’t torture yourself by insisting on working with a blank slate. Other people’s work can spearhead one’s own creativity beyond your wildest dreams.

In fact, with the above sentiments in mind--for your first mobile app development venture--we suggest refreshing an existing app idea with your own twist. 

Provided you feel this approach isn’t original or uncreative, know that it happens all the time. One instance is the mobile game, “Words With Friends,” essentially just being Scrabble. 

However, “Words with Friends” allows for multiple players and makes it easy to play lengthier games in a series of small bursts.

Another example is dating apps. A new one comes out almost every day, targeting people looking for various benefits from relationships and romance. 

Going beyond dating and spelling-game apps, think about the apps that you’re most frequently using. Then consider if there’s a way to mix all the most viable, sought-after features together in a new superstar app.

There are many other ways to brainstorm, but the above example is an excellent jumping-off point.

Step 2:
Deep Dive the Relevant Market Space

In the same spirit as the previous section, you must be mindful that the problem you intend to solve for your target consumer won’t be original in nature. Don’t worry; it’s not at all a bitter
pill to swallow. It’s quite the opposite, really. Because, this way, you know you’re onto something.

Think about it--there are a million different pairs of running shoes out there. And they’re all just footwear for running. Yet, each brand figures a successful way to differentiate itself. There’s
always a new angle or perspective for you to lean into.

 brands solve these problems. Take it one step further and delve into the user experience, examining potential weaknesses and gaps your app can fill. 

You might even find an app in dire need of an update that you’ll be equipped to provide and rebrand as your own. Or, the app in question has the kernel of an idea that just hasn’t been executed properly. And you intend to do just that.

A lot goes into market research for your mobile app development; too much for the limits of this section. So here’s a more thorough breakdown of how to do research for your app. 

With all the research you’ve done, you’re ready to put pen to paper, so to speak, and make the 1st draft of your app.

For this step, don’t limit yourself. Just imagine the purest vision of your app before you allow anyone to test it out. Then jot it all down on your notepad.

It’s akin to writing a movie script or a novel. The germ of the idea needs to exist and be its own life-form. Otherwise, you’ll never get started. Also, it’d be helpful to think about how you intend
to

monetize your app. While nowhere close to the be-all-end-all of this stage, monetization is worth keeping in mind every step of the way. 

During this step, be as rigorous as possible in identifying your objectives and overall strategy. By developing your core principles here, you’ll lessen the chances for wasted time and effort down the road, streamlining the long-term mobile app development process.

Hyper-detailed specifics aren’t needed in this section but decide what you want users to accomplish, which could look something like what’s listed below (if you’re creating a social media app):

Here’s some more pen-and-paper work, where you
sketch out what users will see when using your app. 

Below is a breakdown of what these mockups
entail:

Two other factors worth mulling over in the mobile app development usability stage are onboarding and design tools. 

Throughout the graphic design stage, you’re figuring out the final look of your product that can be used in presentations to potential partners or investors. You’ll also want developers to be able to integrate the assets from this stage into the project. 

Unless you already have a graphic designer working with you, this stage is likely best outsourced to a professional (there are affordable services out there). There’s also the ability to use ready-made templates, or you can educate yourself--but that will be the most time-consuming approach. 

Step 6:
Craft Your Mobile App’s Marketing Strategy

Here are the necessary marketing steps to take before your app is up and running:

Here are some essential marketing strategies for when your app is up and running:

You might think building the app on your own is your most affordable option. It might be. But you also need to learn how to code. So, in essence, it’s the most expensive option. Because time is money. 

There are also App builders. These remove the need for coding, but the templated look won’t do much to separate your app from the pack. 

Lastly, you can potentially buy a white-label app template that incorporates a more high-level design you can easily customize. Still, the upfront costs might be a bit too much for leaner budgets.

Step 8:
Get Your App to the App Store (or Google Play)

Below are the factors you must consider when submitting your app to the App Store (we’ll just use the iPhone App Store for this specific example):

Step 9:
Continue With Your Marketing Efforts

From here on in, the only way your app will make waves is by adhering to the following marketing best practices:

The best app is one that’s in a perpetual state of improvement. Your first iteration shouldn’t be your last, and you should continue listening to your users about how to improve their experience.

Your best, most price-conscious way to collect this feedback is through in-app
feedback(e.g., user effort score surveys, customer effort score surveys).

Ready to start your first mobile app development project? We’d wish you the best of
luck, but you don’t need it! You’re already starting on the right track. 

If all you did this year across your social channels was send out a few tweets here and there or added to your Instagram story a few times a week, chances are you need to rethink your social media strategy. With so many businesses heading online because of the pandemic, it’s never been more important to nail your social media tactics to grow your following, generate leads and increase sales.

But where do you start? How do you set your goals? What platforms do you need to focus on? Take your learnings from 2021 and this social media strategy guide to find out how to engage your audience and reach your social goals next year.

As with any SMART social goal, the most crucial part is keeping your goals realistic. Trying to go from 100 to one million followers in the space of four months is probably a little farfetched, so set yourself smaller objectives in a timely fashion as you chip away at your bigger goal.

Need advice on some social goals you can set as part of your strategy? Here are some you can use to inspire your goals.

When you have a better idea of your social goals and priorities, it’ll give you more of an understanding of the platforms you should use. Try not to overthink your social media strategy, either. Keep it simple with a handful of realistic, impactful objectives to achieve team-wide buy-in. The more complicated it is, the more distractions you’ll have. 

This is where you need to work closely with your marketing team to have a better idea of who your audience is. Who are you targeting? Have you got a clearly defined audience type? Ask your marketing team to hand over any personas so you can remove any guesswork when targeting people.

Having this to hand means you’ll know what your audience wants and what engages them. Then, use those insights to push relevant content you know they’ll pay attention to. It doesn’t need to be extensive. Age, location, the platforms they use, and their interests are enough to create a solid foundation. 

When you plan your next social media marketing strategy, first take a step back and audit your previous campaigns to see what did and didn’t work. Don’t stop there, either. Don’t be afraid to peek over the fence to see what the competition is doing. If some of them are getting great results, put their tactics under the microscope to see if there’s anything you can try that’s similar to achieving your social goals.

That doesn’t mean you need to swipe and deploy every tactic you see. Break it down and see what type of content they share, how often they push it out, the timings their posts go out, how they communicate with their followers, use of hashtags and trends, for example. Knowing what others are doing will either tell you that you need to switch your approach, or it’ll cement that you’re doing the same and are on the right track.

It can feel a little weird neglecting a social media platform entirely. After all, ignoring one means that’s a vast section of people you’re missing out on. But your social media marketing strategy of choosing the right platform depends on your audience (which is why identifying your audience is essential).

It’s also critical to know the differences and who’s using what platform so you have a better idea of which network to hone in on and what you can afford to leave, depending on your brand offering and your audience type. 

As you can see, it varies. It’s no good hedging your bets and trying every single social media platform, as you’re bound to see poor results in some places. Instead, laser focus on the platforms where your audience is waiting to consume your content and are most active.

That’s why there’s no traditional right or wrong answer when choosing a social media platform to focus your strategy on. However, there are pros and cons of each — along with keeping your audience in mind — which should make it easier to choose. For example, Facebook has a huge audience, but the ads are expensive.

Data needs to drive your social media marketing strategy, despite what your goals and objectives are. However, vanity metrics are irrelevant, and your focus needs to be on the numbers that matter. Some examples to work into your social media strategy include:

How many users saw your post? How much content reaches your audience’s feed?

How did your audience react to your content? How do people feel about your brand?

How many clicks did your account or content get? This figure will help you figure out how successful your campaigns are and what keeps your audience interested

This shouldn’t be a standard like count. Break it down to paid and organic so you can budget for your ad spend smarter

This is your total number of impressions divided by the number of interactions. The engagement metric will show you how your audience is interacting with your brand. Figuring out what they engage with the most can help shape your content moving forward

Your social media strategy is nothing without engaging content for your audience to consume. When you have your goals in mind, the metrics you’ll track, the platforms you’ll use and the audience you’ll target, you’ll be more confident with the type of content you’re
creating and how it’ll be consumed.

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